Ford wants to get exposure for their philanthropic efforts and continue to create a new impact for a local community
Ford is no stranger to doing good. For over 70 years, Ford uses philanthropy to create real change for the future. So who is our future? The next generation.
Unfortunately, post-pandemic data shows that 70% of 10 year olds living in low- and middle income countries were unable to read or understand a simple story due to school closures.
$2.2
billion have been invested in Ford’s initiatives
70%
of consumers believe it’s important for brands to take a public stand on social and political issues
50%
of 10 year olds living in low- and middle-income countries were unable to read or understand a simple story pre-pandemic
Today, this figure is estimated to be as high as
70%
due to school closures
STEP 1 // EDUCATE ON SOCIAL MEDIA
STEP 2 // RALLY EVENT
CONNECT THE COMMUNITY & RAISE AWARENESS
Jackson, MS is one of the the least educated cities in United States. We want to start our campaign event here, to connect the community, foster fun educational opportunities, raise awareness for education recovery, increase positive brand awareness
Donate to test drive
We will allow guests to donate books and other educational materials in trade for a test drive in ford vehicles
The test route will include drop off donation points throughout the city at schools and after school centers that are in need of more materials
These are 5 of the schools in Jackson Public School District with a 100% low income rate
STEP 3 // RALLY EVENT
provide learning opportunity using ford's resources
Ford will sponsor a Field trip to Mississippi Children’s Museum
This initiative will reach further into the interiors of the lesser educated and remote areas.
- to be inclusive and to provide universal access, physical as well as intellectual
- provide deeper and wider engagement
- create additional learning opportunities
