I helped the team spread the word about Hilton's diverse hotel options to travelers, families, and even furry friends (dogs welcome!) across 6 Hilton brands. We traveled to various properties to gather organic, real-time content while also building a comprehensive asset library.
We developed a tailored social strategy, revamped visual identities, and crafted distinct tones for six Hilton brands on multiple platforms. I owned concepts from ideation through production and to delivery. In only 7 months I touched over 400 deliverables, including planned and trending moments, driving 39k new followers and over 200k organic impressions.
See some of the work below
Challenge: Get creative with existing photos to give them a fun twist while promoting international cocktails
Challenge: Use a trend to hit on Embassy’s delicious made to order breakfast and free evening reception
Challenge: Waffles, waffles, waffles! But what haven’t we already done that speaks to fun families traveling?
Challenge: We had to get creative because we didn’t have the physical cups yet, so I animated a Dress Up sequence to problem solve
Challenge: Let’s have some fun showing off how the spacious Home2 suites are perfect for enjoying the summer season
Challenge: Let's celebrate Leap Year by giving our pre-existing assets a fresh and fun twist
Challenge: Celebrate HGI's 1000th hotel with long term partner Paris Hilton✨🩷
Challenge: To hit on Made-To-Order breakfast, I created a smooth and seamless transition that (if you ask me) is just perfect
Challenge: I had to get creative with our asset library stills to make an exciting giveaway for stays at properties we couldn’t film at
My roles: creative direction, content creation, production
Tools Used: Adobe AfterEffects, Premiere Pro, Illustrator, Photoshop, Canon & Sony cameras, Aperture light kits
Copy: Kellie Dickinson, Jacob Church | Content Creation: Tori Evert